Lose the gut. Build muscle. Get into the best shape of your life.
1:1 body transformation coaching for busy men over 35. Natural, on TRT or enhanced. Train 3 to 4 times a week, eat normal food, and have a dedicated coach handle your training, nutrition and accountability.
See a measurable result in your first 30 days, or get your money back.
Results
Real men. Real results.
Busy men over 35 who got leaner, stronger and more muscular around full-time careers and families.
The difference
You don't need another complicated program.
With us
- One dedicated coach
- A plan built around your week
- Normal food and family meals
- Weekly adjustments
- Follow-up when you go quiet
What you've had
- A generic plan
- An app and a PDF
- A diet you eat alone
- Nobody adjusting it
- Silence when you stall
You need to know exactly what to do, have a plan that fits around your work, family and travel, and have a coach making sure you follow through. You do the work. We handle the plan, the adjustments and the accountability.
Who we coach
Natural, on TRT, or enhanced. You're coached properly.
Zac talks openly about TRT and enhancement, and his team coaches men in every situation. Your training, nutrition and recovery are built around what you are, or aren't, running.
Natural
A plan built for what a natural body can realistically do at your age, and how fast.
On TRT
Prescribed testosterone and still not seeing it in the mirror. Training, nutrition and recovery built around it.
Enhanced
Already running a protocol. Coached by an IFBB Pro's team who know how to train, eat and recover around it.
The Physique Co. is a coaching company. We do not diagnose, prescribe or supply medication. Medical decisions stay with your own clinician.
The method
One plan. Built around your week.
No extreme diets, no six-day training splits, no compulsory bloodwork. A clear plan, a coach who adjusts it, and someone who notices when you fall off.
Assess
A kickoff call to set your goal, limitations and timeline. We record your starting weight, waist, photos and key lifts so progress is measured, not guessed.
Build
3 to 4 training sessions a week of 45 to 60 minutes, and nutrition built around family meals, restaurants and travel. Built for you, not a template with your name on it.
Adjust
Your coach reviews your check-in every week and changes the plan when your numbers say it needs changing. Miss a week and you get a follow-up, not silence.
In their own words
Clients, on camera.
Unscripted, unedited, filmed on their own phones.
Reviews
Written in public, by name, without being asked.
What's included
Four pillars. Everything handled.
Training
3 to 4 sessions a week built around your schedule, equipment and injuries, with a backup plan for the busy weeks.
Nutrition
Normal food, family meals and restaurants. Meal plans, swaps or flexible targets, whatever you'll actually follow.
Coaching
A dedicated coach reviewing your check-in every week, plus a live group coaching call with Zac on Zoom every week.
Accountability
Missed workouts, missing logs or stalled progress get a follow-up. A real coach steps in when you're struggling.
Everything included
Everything you get when you join.
One coaching experience, everything below included. No add-ons, no compulsory bloodwork and no extra lab costs.
- 1:1 assessment and kickoff call. Goals, limitations, timeline and a personal roadmap.
- Personalised training program. 3 to 4 days a week, 45 to 60 minutes, with a shorter fallback plan.
- TRT optimisation protocol. For men on TRT. Your protocol, bloods and response reviewed in context, with your training, nutrition and recovery built around it, and clear recommendations to take to your prescriber.
- Advanced performance protocols. For enhanced men who want to take it to the next level. Fifteen years of direct, no-nonsense coaching from an IFBB Pro who has done it himself.
- Nutrition built around your life. Family meals, restaurants and travel included. No separate cooking.
- Weekly check-in with plan changes. Your coach reviews your numbers every week. The plan changes when it needs to.
- Weekly live group call with Zac. On Zoom every week. Bring your questions on training, nutrition, TRT or anything else.
- Direct messaging with your coach. In the coaching app. A real coach replies within one business day.
- Travel-proof training. Gym, hotel and home versions of your plan, plus restaurant and airport food guidance.
- Busy-week backup plan. When you can't train three times, a minimum plan instead of a lost week.
- Exercise form reviews. Send a video of your lift and get individual technique feedback.
- Get-back-on-track review. Off plan for a few days? A simple recovery plan, not punishment cardio.
- Progress scorecard. Weight trend, waist, photos and strength reviewed together every month.
- Optional bloodwork review. Already have recent bloods? Your coach factors them in. Never required.
- Private client community. Inside the Everfit app, with men in the same stage of life doing the same work.
- Continuation plan. You finish with your next training phase, maintenance targets and a plan for holidays and travel.
The Physique Co. is a coaching company and does not prescribe or supply medication.
The founder
Zac Smith, IFBB Pro
Zac built The Physique Co. from fifteen years and more than 3,600 client transformations. You're assigned a dedicated coach from his team, who handles your plan, your weekly check-ins and your messages. Every client also joins Zac on a live group coaching call every week.
The guarantee
See a measurable result in 30 days, or get your money back.
Your starting weight, waist and key lifts are recorded at onboarding. If you don't see a measurable result in your first 30 days, you get a full refund. And if you complete the program and don't reach the goal we agreed in writing at the start, we coach you for an extra four weeks free.
To qualify, complete your weekly check-ins and assigned training, log your food as agreed with your coach, and submit your measurements and photos. Full terms are in the coaching agreement you sign before you start.
Qualification
The Physique Co. is deliberately not for everyone.
This is premium 1:1 coaching for men who are ready to invest in their physique and do the work. If you are looking for the cheapest coaching available, this is not it.
This is for you if
- You are 35+ with a busy career and family, and your body has slipped behind everything else
- You want to lose the gut, build muscle and look the part
- It has to be built around real life, not around a life you do not have
- You are natural, on TRT or enhanced, and want coaching that accounts for it
This is not for you if
- You are shopping for cheap online coaching
- You want a generic meal plan or a workout PDF
- You will not track or complete your check-ins
- You are not willing to follow the process for at least twelve weeks